A well-written press release is the perfect way to spread the word about your company and get your message across to your target audience.
Putting together the right type of press release for your specific industry is important because you want it to be seen by your potential customers. At one time press releases were only provided to the public through various news resources.
Today, company’s press release can gain attention from news media as well as online media outlets like podcasts and blogs.
The ideal press release template can help improve your SEO efforts as it provides your company website with another page or link that could rank high using specific keywords.
Any type of business could benefit from utilizing the right type of press release distribution. It is an inexpensive yet effective way for a business owner to share their story with those who have the most interest in their products or services.
3 Press Release Template Examples for You to Consider
If you are new to writing press releases, or just need some good inspiration to help you get started, here are a few press release templates to get you started.
We’ve also included a lot of useful information that can help you create a compelling press release for your company. Read on!
1. Web Press Release Template
A web press release is the most basic of the three. With this type of press release you start by adding the date, and “for immediate release” directly underneath it.
Use a headline that is catchy and is sure to get the attention of your target audience. Add in information about what your company can do to help change their lives or make their daily tasks easier. Think about headlines that would make you want to click on them and create one for your company that is just as persuasive.
After the headline you should add the city of origin and the date. Begin your introductory paragraph with either a statement or question that will fully explain the purpose of the press release. Allow that first paragraph to set the stage for the remainder of the release. Let the reader know why the details you are sharing with them are relevant to their lives and why they should share this information with their network.
The next paragraph should address the Who, What, When, and Where of the upcoming event you have planned for your company.
You may be planning a Grand Opening or a Customer Appreciation Day. Or you may have an idea for a Product Release Celebration. If you asked a question in the first paragraph, use this and any following paragraphs to answer that question.
The concluding paragraph should be a call to action. This needs to include background information about your company’s history with a call to action at the very end. Keep it short, but include important details about your company that will keep the reader interested and cause them to want to find out more.
End the press release with your company’s contact details such as your website, email address or phone number.
2. Event Press Release Template
An Event Press Release Template will have a very different format than the others. First, you will need to add “for immediate release” in the upper left hand corner. Then add your contact name, phone number, email, and website URL.
In the upper right-hand corner, place your company’s logo and a title for the press release. The title should always be eight words or less and you should only capitalize the first letter.
Below the title, you should add a one or two-line sub-title. Then add a large image to the left which can be a picture related to the company or the upcoming event you are writing about.
Write a very compelling opening sentence that will grab the attention of the reader and cause them to want to continue to read the release. Then add one to two paragraphs that explain all the details of the event, the new idea you are sharing or an upcoming product release. You can add a smaller image between the third and fourth paragraphs to further enhance the visual impact of the press release.
Be sure to include the Who, What, When and Where concerning the event to the release. The event details should always be in a larger font. Be sure to add your company’s contact information so that the media may contact you if they want to discuss the event further. This should be added to the end of the release. Also add in any special instructions for the media to follow in this section as well.
After you address the media, add information for the general public. Include a personal note to the public since this will be your target audience.
Complete the press release with your contact information. You don’t have to indulge in the details when writing an Event Press Release. Just provide the basic facts and be sure to maintain the attention of your readers.
3. Small Business Press Release Template
When your small business needs to send out a press release, you will need to have a different format than a Web or Event Press Release Template. The key is to make it interesting enough for the news media to pick it up.
Start with your company logo in the top center of the release. Include all your company information such as name, address and contact details. Add “for immediate release” in the upper left hand corner along with a smaller logo and contact information.
Start with a highly compelling headline that gets to the point in 170 characters or less. Try to come up with a headline that is sure to get the attention of the media as well as your target audience. Follow it with a sub-headline and then add the dateline before you begin the initial paragraph.
The body of this press release should consist of at least three paragraphs. Keep them at around 3 to 4 sentences long. After the third paragraph, add in quotes or contact information for the news media.
In the final paragraph following the media contact details, you will create what is known as a boilerplate. This is a section that will include a short bio about the company and explain what you do.
It should be a short paragraph but provide the reader with plenty of detail on what your company is all about. Your boilerplate content should also be evergreen so that you may use it in other press releases or on your website.
Conclude your Small Business Press Release with a call to action that states something along the lines of “for more information please contact us at (phone, email, or both).
Regardless of what type of press release template you use, you should always include a detailed call to action at the end.
What You Should (And Shouldn’t) Do While Writing Your Press Release Template
Creating a successful press release can be easy if you have the right press release template to work with. You shouldn’t rush into creating a press release and always give yourself enough time to complete it so that you don’t forget any important details.
Here are a few do’s and don’ts you should keep in mind while writing any type of press release:
How to Create a Successful Press Release That Will Work for You
When you are creating your press release, it is important to take the time to come up with a strong PR strategy. Think about what you are hoping to receive in return for your press release.
Web press releases often result in an authority link back to your website. There are some companies that hope their press release will be shared on the Internet or hosted on other blogs and websites. Knowing what you plan to achieve from an effective press release will help you to create one that is compelling and successful.